Implementation of Health Promotion through Safety Health and Marketing Management for Silver Craftsmen (Pan're Perak) to become a Healthy and Competitive Craft Center Village
Silver craftsmanship is a business passed down from generation to generation. Businesses and skills passed down from generation to generation have begun to die out but produce unique and high quality silver and copper products. The beauty of the shape and durability of the product makes it a tourist attraction and a souvenir typical of the Makassar region which is popular with people. The economic potential of this craft is also very promising.
According to Suharni, the empowerment of Micro, Small and Medium Enterprises (MSMEs) is very important, one of which is blacksmith craftsmen who process raw or semi-finished materials into valuable objects for sale. Silver craftsmen on a small industrial scale in the city of Makassar. Based on South Sulawesi BPS Prop, 2022, it is stated that in South Sulawesi silver craftsmen are starting to become extinct and not many people choose this as a promising profession anymore.
KEMDIKTISAINTEK Service Team in 2026 Holds Community Service Activities in the Community Partnership Program (PKM). This activity is aimed at partners of silver craftsmen groups in Borong sub-district, Makassar city. This PKM activity is carried out by a service team consisting of team leader Prof. Dr. Suharni. S.Pd,, M.Kes Poetri Lestari Lokapitasari S.Kom. MT (UMI Computer Lecturer) and member of the UMI Economics Faculty Lecturer Team, Hukma Ratu Purnama, SE., MM
According to Poetri, currently the silver craft center in Borong Village is facing various significant challenges related to product marketing in the digital era. High dependence on offline sales through exhibitions and tourists causes craftsmen's profit margins to become thin and makes the craftsmen's economic condition very vulnerable to fluctuations in the number of visitors. Apart from that, silversmiths also experience difficulties in managing digital marketing, including limitations in writing attractive product descriptions, lack of understanding of product photography, and limited ability to manage social media and stores.
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Apart from that, according to Hukmah, the use of PPE is not just physical protection, but is also a form of long-term investment in maintaining workers' productivity and quality of life. Knowledge and awareness about the importance of PPE needs to be increased through training, outreach and effective work supervision. In this way, the risk of disability can be reduced to a minimum.
Synergy between craftsmen, business owners and other related parties is very necessary to create a safe and healthy work environment. This effort not only protects individual workers, but also has a positive impact on the sustainability of the silver craft industry as a whole.
According to Suharni, the empowerment of Micro, Small and Medium Enterprises (MSMEs) is very important, one of which is blacksmith craftsmen who process raw or semi-finished materials into valuable objects for sale. Silver craftsmen on a small industrial scale in the city of Makassar. Based on South Sulawesi BPS Prop, 2022, it is stated that in South Sulawesi silver craftsmen are starting to become extinct and not many people choose this as a promising profession anymore.
KEMDIKTISAINTEK Service Team in 2026 Holds Community Service Activities in the Community Partnership Program (PKM). This activity is aimed at partners of silver craftsmen groups in Borong sub-district, Makassar city. This PKM activity is carried out by a service team consisting of team leader Prof. Dr. Suharni. S.Pd,, M.Kes Poetri Lestari Lokapitasari S.Kom. MT (UMI Computer Lecturer) and member of the UMI Economics Faculty Lecturer Team, Hukma Ratu Purnama, SE., MM
According to Poetri, currently the silver craft center in Borong Village is facing various significant challenges related to product marketing in the digital era. High dependence on offline sales through exhibitions and tourists causes craftsmen's profit margins to become thin and makes the craftsmen's economic condition very vulnerable to fluctuations in the number of visitors. Apart from that, silversmiths also experience difficulties in managing digital marketing, including limitations in writing attractive product descriptions, lack of understanding of product photography, and limited ability to manage social media and stores.
on line
Apart from that, according to Hukmah, the use of PPE is not just physical protection, but is also a form of long-term investment in maintaining workers' productivity and quality of life. Knowledge and awareness about the importance of PPE needs to be increased through training, outreach and effective work supervision. In this way, the risk of disability can be reduced to a minimum.
Synergy between craftsmen, business owners and other related parties is very necessary to create a safe and healthy work environment. This effort not only protects individual workers, but also has a positive impact on the sustainability of the silver craft industry as a whole.
